- Main
- Business & Economics - Sales & Marketing
- Advertising and the Mind of the...
Advertising and the Mind of the Consumer
Max SutherlandHow much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.
Categories:
Year:
2009
Edition:
Third edition
Publisher:
Allen & Unwin
Language:
english
Pages:
379
ISBN 10:
1741755999
ISBN 13:
9781741755992
File:
PDF, 1.47 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2009
The file will be sent to your email address. It may take up to 1-5 minutes before you receive it.
The file will be sent to you via the Telegram messenger. It may take up to 1-5 minutes before you receive it.
Note: Make sure you have linked your account to Z-Library Telegram bot.
The file will be sent to your Kindle account. It may take up to 1–5 minutes before you receive it.
Please note: you need to verify every book you want to send to your Kindle. Check your mailbox for the verification email from Amazon Kindle.
Conversion to is in progress
Conversion to is failed
Premium benefits
- Send to eReaders
- Increased download limit
- File converter
- More search results
- More benefits