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The Business Book Of Coaching
Ajit Nawalkha, Neeta BhushanHere’s how we suggest you read this book. This is not meant to be read from any page - you’ll skip important ideas and it’ll stop making sense. It’s important to read The Business of Coaching sequentially—following the concepts as they evolve alongside a coach’s journey.
This book is designed to give you the tools that could skyrocket your coaching career. But here is the caveat: Given enough time, everything in this book can work for anyone. What you need to do is find that ONE thing that’ll work for you and deliver results today.
What we really hope you get out of this book is the ability to:
• Understand and overcome assumptions in the coaching business
• Communicate in a way that makes your clients listen
• Understand the subtleties of business management
• Craft products that are exciting
• Compound your business growth
We are giving you the tools and letting you experiment with what works for you in your unique circumstances. You get to decide your best experience.
This book is not a bible. That’s the problem with most business books—people take it and follow it religiously. No book is absolute. Humans are different, our experiences are different, and so the results you get will be atypical. Your outcomes will be based on the effort and knowledge you put in and the industry you operate in.
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