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Strategic Brand Management : Building, Measuring, and...

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Business & Economics - Sales & Marketing
Strategic Brand Management : Building,...

Strategic Brand Management : Building, Measuring, and Managing Brand Equity, Fifth Edition

Kevin Lane Keller, Vanitha Swaminathan

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Brand management

Categories:

Business & Economics - Sales & Marketing

Year:

2019

Edition:

5

Publisher:

Pearson

Language:

english

Pages:

600

ISBN 10:

0134892496

ISBN 13:

9780134892498

File:

EPUB, 34.03 MB

IPFS:

,

english, 2019

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