Aaker on Branding: 20 Principles That Drive Success

Aaker on Branding: 20 Principles That Drive Success

David Aaker
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Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing the brand to life in the marketplace, maintaining its relevance over time, and managing the brand team to create clarity, synergy, and leverage. The book provides a vehicle for a marketing professional to learn or review the issues, problems, and solutions of branding in a compact form.
Year:
2014
Publisher:
Morgan James Publishing
Language:
english
Pages:
209
ISBN 10:
1614488339
ISBN 13:
9781614488330
File:
EPUB, 810 KB
IPFS:
CID , CID Blake2b
english, 2014
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