Selling Architectural Ideas
Tom PorterHow much do you like this book?
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As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
Categories:
Year:
2000
Publisher:
Taylor & Francis
Language:
english
Pages:
160
ISBN 10:
0419232605
ISBN 13:
9780419232605
File:
PDF, 25.37 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2000
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