The Economy of Brands

Main
Business & Economics - Sales & Marketing
The Economy of Brands

The Economy of Brands

Name: The Economy of Brands
ISBN: 9780230232501

Jan Lindemann

0 / 0

0 comments

How much do you like this book?

What’s the quality of the file?

Download the book for quality assessment

What’s the quality of the downloaded files?

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Categories:

Business & Economics - Sales & Marketing

Year:

2010

Publisher:

Palgrave Macmillan

Language:

english

Pages:

195

ISBN 10:

0230232507