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Marketing Research
Bonita KolbHow much do you like this book?
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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website..
Categories:
Year:
2008
Edition:
None
Publisher:
Independely Published
Language:
english
Pages:
314
ISBN 10:
1412947960
ISBN 13:
9781412947961
File:
PDF, 12.57 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2008
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