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Festival and Events Management: An International Arts and Culture Perspective
Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-BeattieHow much do you like this book?
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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives* Demonstrates how to manage and market the arts and leisure experience* International case studies from Europe, New Zealand, Australia and USA
Categories:
Year:
2003
Edition:
1
Language:
english
Pages:
448
ISBN 10:
1417507764
ISBN 13:
9781417507764
File:
PDF, 3.67 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2003
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