Powerful Products: Strategic Management of Successful New Product Development

"Faster, cheaper, better." That's been the mantra of business for decades--in just that order--with the "better" part all but obliterated by "faster and cheaper." According to authors Bean and Radford, it's time for manufacturers to put the emphasis on the "better"--because it's better products, not just cheaper ones, that will be the key to success in the coming millennium. Companies that want to shine in the twenty-first century will provide more new, exciting, innovative, and cost-effective products than ever before. In POWERFUL PRODUCTS, Bean and Radford offer readers a thoroughly researched product development process that guarantees success virtually every time. With this winning formula, readers will learn to: * Develop a workable and specific market segmentation model that is used to target new products * Create a product development strategy that is in alignment with the goals and strategies of the company * Achieve consistent, repeatable product success, and more.