Marketing Management in the 21st Century
Noel Capon, James M. Hulbert
(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management.
Categories:
Year:
2001
Edition:
1st
Publisher:
Prentice Hall
Language:
english
Pages:
637
ISBN 10:
013915695X
ISBN 13:
9780139156953
File:
PDF, 6.97 MB
IPFS:
,
english, 2001