Paul Rand: A Designer s Art

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Arts - Graphic Arts
Paul Rand: A Designer s Art

Paul Rand: A Designer s Art

Name: Paul Rand: A Designer s Art
ISBN: 9780300082821

Paul Rand

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The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they dont, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts. Paul Rand was one of the worlds leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987.

Categories:

Arts - Graphic Arts

Year:

2000

Publisher:

Yale University Press

Language:

english

Pages:

253

ISBN 10:

0300082827