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Essentials of Marketing Research
Tony ProctorHow much do you like this book?
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Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
Categories:
Year:
2005
Edition:
4th
Publisher:
Financal Times Management
Language:
english
Pages:
616
ISBN 10:
0273694944
ISBN 13:
9780273694946
File:
PDF, 18.24 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2005
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