Contemporary Research In E-marketing, Vol. 2 (Contemporary...

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Business & Economics - Sales & Marketing
Contemporary Research In E-marketing,...

Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing)

Name: Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing)
ISBN: 9781591408253

Sandeep Krishnamurthy (Editor)

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Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.

Categories:

Business & Economics - Sales & Marketing

Year:

2005

Publisher:

Idea Group Publishing

Language:

english

Pages:

389

ISBN 10:

1591408253