Influencer Marketing: Who Really Influences Your Customers?

I am a big fan of books that actually include case studies of companies that implemented the techniques taught. This is one of those books. With the rise of blogs, wikis and social media, old school marketing is nowhere near what it used to be. No matter what industry you're in or size of business, this book offers gems of knowledge you can immediately apply. It may also have you re-consider your marketing budget.