MASTERING COLLABORATION: building effective product teams

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Business & Economics - Management & Leadership
MASTERING COLLABORATION: building...

MASTERING COLLABORATION: building effective product teams

Name: MASTERING COLLABORATION: building effective product teams
ISBN: 9781492041733

Anderson, Gretchen

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Collaboration is key for organizations in the 21st century, yet few business people have been trained to teach this skill. How do you advance ideas in a collaborative way and then communicate them throughout your company? In this practical book, author Gretchen Anderson shows you how to generate ideas with others while gaining buy-in from all levels of your organization.

Product managers, designers, marketers, technical leaders, and executives will obtain better insight into how team members work together to make decisions. Through tangible exercises and techniques, you'll learn how to turn promising ideas into products, services, and solutions that make a real difference in the market.

Use a framework to develop ideas into hypotheses to be tested and refined

Avoid common pitfalls in the collaboration process

Align communication approaches to ensure that collaboration is effective and inclusive

Structure events or meetings for different...

Categories:

Business & Economics - Management & Leadership

Year:

2019

Publisher:

O'Reilly Media, Inc, Usa

Language:

english