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Confessions of an Advertising Man
David Ogilvy, Alan ParkerHow much do you like this book?
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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.Confessions of an Advertising Manis the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Categories:
Year:
2004
Edition:
Paperback
Publisher:
Southbank Publishing
Language:
english
Pages:
208
ISBN 10:
1904915019
ISBN 13:
9781904915010
File:
PDF, 21.46 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2004
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