The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Karen Leland,
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If You Don’t Define Your Brand, Someone Else Will Define It for You
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategyuses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:
Develop an overall blueprint for their brand using the Brand Mapping Process®
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform
Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategyuses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:
Develop an overall blueprint for their brand using the Brand Mapping Process®
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform
Categories:
Content Type:
BooksYear:
2016
Edition:
Paperback
Publisher:
Entrepreneur Press
Language:
english
Pages:
224
ISBN 10:
159918589X
ISBN 13:
9781599185897
File:
PDF, 1.58 MB
IPFS:
,
english, 2016
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