The Email Revolution: How to Build Brands and Create Real...

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Business & Economics - Responsibility and Business Ethics
The Email Revolution: How to Build...

The Email Revolution: How to Build Brands and Create Real Connections

Name: The Email Revolution: How to Build Brands and Create Real Connections
ISBN: 9781621532637

Shiva Ayyadurai, V A, Michelson, Leslie P

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"This book demonstrates how organizations of all types can realize the infinite potential of email to strengthen their brands and reach their audiences in creative ways. From facilitating more effective customer service to mining useful information about their clients, by catching product defects early, and by managing their public image, companies will discover new and innovative uses for the contents of their inboxes."--Jacket.
Abstract: Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways.

Categories:

Business & Economics - Responsibility and Business Ethics

Year:

2013

Publisher:

Allworth Press / Skyhorse Publishing, Inc. (Perseus)

Language:

english

Pages:

226

ISBN 10:

1621532631