ESSENTIALS OF MARKETING RESEARCH SIXTH EDITION

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ESSENTIALS OF MARKETING RESEARCH SIXTH...

ESSENTIALS OF MARKETING RESEARCH SIXTH EDITION

Name: ESSENTIALS OF MARKETING RESEARCH SIXTH EDITION
ISBN: 9787302468530

Barry J.Babin，William G.Zikmund, (美)巴里. J. 巴宾(Barry J. Babin), (美)威廉. G. 齐克芒德(William G. Zikmund)著, 巴宾, 齐克芒德

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Ben shu cong tan tao ying xiao diao yan de fan wei ru shou,Ti gong le wen ti que ding ji zheng ge ying xiao diao yan guo cheng de gai yao.Jie xia lai shi dui quan qiu xin xi xi tong he hu lian wang de tao lun,Bao kuo shu ju shou ji de xu duo zui xin de xin xi ji shu he fang fa.Ran hou tao lun le yuan shi shu ju shou ji de diao yan she ji,Diao cha,Guan cha diao yan yi ji shi yan.Zui hou,Jie shi le ji ben shu ju fen xi,Bing shuo ming le gao ji shu ju fen xi de gai nian xing gai yao 本书作者从探讨营销调研的范围入手,提供了问题确定及整个营销调研过程的概要。接下来是对全球信息系统和互联网的讨论,包括数据收集的许多最新的信息技术和方法。接着,对探索性调研及二手数据的收集的需要进行了解释。然后讨论了原始数据收集的调研设计、调查、观察调研以及实验。接下来是对于测量和问卷的实用性解释,并检验了抽样设计和样本容量。最后,解释了基本数据分析,并说明了高级数据分析的概念性概要

Year:

2017

Edition:

2017

Publisher:

清华大学出版社

Language:

Chinese

ISBN 10:

7302468532

ISBN 13:

9787302468530