Fundraising September 15, 2024 – October 1, 2024 About fundraising

The Garment Economy : Understanding History, Developing...

  • Main
  • The Garment Economy : Understanding...

The Garment Economy : Understanding History, Developing Business Models, and Leveraging Digital Technologies

Michelle Brandstrup, Léo-Paul Dana, Daniella Ryding, Gianpaolo Vignali, Myriam Caratù
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
Year:
2023
Edition:
1
Publisher:
Springer Nature
Language:
english
Pages:
625
ISBN 10:
3031333012
ISBN 13:
9783031333019
Series:
Springer Texts in Business and Economics
File:
PDF, 23.28 MB
IPFS:
CID , CID Blake2b
english, 2023
Read Online
Conversion to is in progress
Conversion to is failed

Most frequently terms