Managing Customer Relationships Using Customer Care Techniques

"In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises. "Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise" offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice, providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business"--