The Phenomenon of Political Marketing
Nicholas J. O’Shaughnessy (auth.)This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Year:
1990
Edition:
1
Publisher:
Palgrave Macmillan UK
Language:
english
Pages:
306
ISBN 10:
1641711671
ISBN 13:
9782432432451
File:
PDF, 28.08 MB
IPFS:
,
english, 1990
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