Healthcare Biotechnology : A Practical Guide
Dogramatzis, Dimitris
""... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""
Abstract: Focusing on the management of health-care related biotechnology, this text assists healthcare related biotech professionals in their day-to-day activities. It contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models.
-British Journal of Biomedical Science
Abstract: Focusing on the management of health-care related biotechnology, this text assists healthcare related biotech professionals in their day-to-day activities. It contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models.
Categories:
Year:
2010
Publisher:
CRC Press
Language:
english
Pages:
664
ISBN 10:
1439894124
ISBN 13:
9781439894125
File:
PDF, 4.82 MB
IPFS:
,
english, 2010
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