Intentional Marketing

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Intentional Marketing

Intentional Marketing

Carol Ottolenghi

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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
This book includes:

Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive

Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom

Ways to identify everyone who affects funding, and how to turn them into stakeholders

Ways to increase staff and stakeholder buy-in

Examples of successful marketing efforts at other libraries

Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to...

Year:

2018

Publisher:

Rowman & Littlefield Publishers

Language:

english

File:

EPUB, 7.52 MB

IPFS:

english, 2018

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