Magic Words

Magic Words

Jonah Berger
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About the Author

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals and popular accounts of his work have appeared in the New York Times , the Wall Street Journal, Science, Harvard Business Review , and more. His research has also been featured in the New York Times Magazine 's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious and Invisible Influence.


Product Description
Year:
2023
Publisher:
HarperCollins
Language:
english
ISBN 10:
0063204959
ISBN 13:
9780063204959
File:
EPUB, 1.74 MB
IPFS:
CID , CID Blake2b
english, 2023
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