Made to Stick: Why Some Ideas Survive and Others Die

  • Main
  • Made to Stick: Why Some Ideas Survive...

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath & Dan Heath
0 / 5.0
0 comments
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
 
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating...
Year:
2007
Publisher:
Random House Publishing Group
Language:
english
ISBN 10:
1588365964
ISBN 13:
9781588365965
File:
EPUB, 706 KB
IPFS:
CID , CID Blake2b
english, 2007
Read Online
Conversion to is in progress
Conversion to is failed

Most frequently terms