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- Marketing Concepts & Strategies, 8e
Marketing Concepts & Strategies, 8e
Sally Dibb, Lyndon Simkin, William M. Pride, O. C. FerrellHow much do you like this book?
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Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.
Categories:
Year:
2019
Edition:
8
Publisher:
Cengage Learning
Language:
english
Pages:
834
ISBN 10:
1473760275
ISBN 13:
9781473760271
File:
PDF, 19.60 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2019
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