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Dan Heath, Chip Heath
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___________________________________ Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Year:
2011
Edition:
Kindle Edition
Publisher:
Random House
Language:
english
Pages:
322
ISBN 10:
1847940323
ISBN 13:
9781847940322
File:
MOBI , 585 KB
IPFS:
CID , CID Blake2b
english, 2011
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