Absolute Essentials of Entrepreneurship
Nerys Fuller-LoveEntrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.
Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.
This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
Categories:
Year:
2020
Edition:
1
Publisher:
Routledge
Language:
english
Pages:
122
ISBN 10:
0367353326
ISBN 13:
9780367353322
Series:
Absolute Essentials of Business and Economics
File:
PDF, 1.86 MB
IPFS:
,
english, 2020
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