Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

Paco Underhill
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An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
Year:
2008
Publisher:
New York : Simon & Schuster, c1999.
Language:
english
ISBN 10:
0684849135
ISBN 13:
9780684849133
File:
EPUB, 233 KB
IPFS:
CID , CID Blake2b
english, 2008
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