Maximizing Strategic Opportunities From Mobile Communications Technology (Management Briefings Executive Series)

What lies behind the hype and panic surrounding mobile communications technology? Is there a huge benefit to be had for your company from developing a mobile solution both for B2B and B2C applications? Mobile communications technology is changing the world and creating huge business opportunities. The winners at the end of the present technology sector slowdown will be those companies who have invested in the evolution of mobile technology. This briefing provides detailed analysis of the current and future state of the mobile communications marketplace and gives inside guidance on how to evaluate the benefits for your business. It offers thought leadership for the mobile market, especially in prospective high growth areas and features case studies of how new entrants have toppled established players.