Google AdWords: Managing Your Advertising Program

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Business & Economics - Industries
Google AdWords: Managing Your...

Google AdWords: Managing Your Advertising Program

Name: Google AdWords: Managing Your Advertising Program
ISBN: 9781449308384

Anastasia Holdren

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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.

Categories:

Business & Economics - Industries

Year:

2012

Publisher:

O'Reilly

Language:

english

Pages:

192

ISBN 10:

1449308384