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Marketing de fidelización
Fernando R. SimonatoHow much do you like this book?
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La obra se basa en el concepto de creación de valor de la cartera de clientes, considerándola a esta como uno de los activos clave de una empresa. Para ello se dan fórmulas novedosas y concretas que cuantifican este valor. En base a este enfoque propone repensar los ciclos de amortización de las inversiones del marketing de captación de clientes, proponiendo al mismo tiempo herramientas específicas para aumentar el valor de los clientes y del capital humano en general, con el fin de retener al talento clave.
Categories:
Year:
2009
Publisher:
Pearson Educación
Language:
spanish
Pages:
496
ISBN 10:
9876150731
ISBN 13:
9789876150736
File:
PDF, 5.45 MB
Your tags:
IPFS:
CID , CID Blake2b
spanish, 2009
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