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Fundamentals of Strategy
Gerry Johnson, Kevan Scholes, Richard WhittingtonHow much do you like this book?
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Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change
Year:
2009
Edition:
2nd printing
Publisher:
Pearson Education Limited
Language:
english
Pages:
332
ISBN 10:
0273713108
ISBN 13:
9780273713104
File:
PDF, 5.99 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2009
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