Winning direct response advertising: from print through interactive media
Joan Throckmorton
The second edition of the guide to creating breakthrough direct response advertising and thereby generating high response rates. Included are a complete blueprint for creating breakthrough direct marketing, which rules to follow and those to break, additional material on interactive media, and the secret principles of successful direct response.
Categories:
Year:
1997
Edition:
2 Sub
Publisher:
NTC Business Books
Language:
english
ISBN 10:
0844234281
File:
EPUB, 17.86 MB
IPFS:
,
english, 1997